Grafica News - August 2017
Impact of DMI's Hands on Training & Workshop
A case study of Manorita Graphics, Surat
Founded by Kamal Chokshi, Manorita Graphics has its 1800 sq. ft production facility in Surat with complete screen printing facility that includes: Grafica's complete screen printing set up, Nano-Print plus, Nano-UV, Nano-Screen Maker 5-in-1 and Nano-Sharpener.
Interview with Kamal Choksi:
What was the problem when you used to outsource printing?
After establishing customers base in Surat and surrounding cities for over a decade, we were faced with a major problem. In the absence of an inhouse screen printing facility, our reputation was at stake due to the following reasons:
2)No timely delivery of jobs
3) Since we were a design company, we were not able to translate our creative ideas into great print jobs and delight our customers
4) We wanted to offer 'out of the box' printing solutions by creatively using various UV Special effects, special screen colors and when outsourcing all these 'luxury' was not possible. There was not much options of value addition except the age old spot UV (gloss /matt) since the screen printer did not have knowledge in advanced screen printing vis-a-vis value addition.
What was the solution?
So, we decided to set up inhouse screen printing unit by investing in advanced screen printing technology. I visited DMI institute to get first-hand experience about Grafica machine as well as possibility of acquiring knowledge from them. A large collection of highly creative screen printed samples stirred my mind. Later, I attended DMI workshop. I was thrilled that we not only acquired excellent screen printing machine with reasonable price, but also gained highly profitable ideas and complete knowledge in DMI's 3-day workshop.
In what way DMI workshop benefited you?
DMI workshop gave us lot of confidence needed to move forward in our new investment. We ensure that entire screen printing department follows what had been taught in DMI without deviation in systems and procedures. We have replicated DMI’s set up in our printing unit with neat and clean environment.
Impact of DMI's Hands on training:
Later, we also attended a hands-on training at DMI, under the guidance of Bhargav Mistry. Our technical staff could fine tune knowledge and find solutions for our day to today problems in screen printing. Back in factory, we implemented all those knowledge and it really made a big difference – in quality, efficiency of workmen and productivity.
Today, we are successful. With such great screen printing technology from Grafica and knowledge from DMI, we are able to transform all our creative ideas into great screen printed jobs. We offer special wedding cards, paper bags, hang tags, gift boxes, customize dairies, cosmetic packaging, office and social stationery, special commercial jobs, etc. We have customers based in major cities of Gujarat state, Surat and Baroda, besides few customers in Mumbai. We also export our products to customers in USA, Canada and UK. Today our main focus is on custom made wedding cards and invitations. That is why we have also opened an exclusive Wedding Card Showroom in Surat at Adajan area. We also market our wedding cards online at www.krieative.com (customized orders only). Our customers feel there is "something different" in our products.