Grafica News - April 2017

Creative Graphics diversifies into industrial and graphics screen printing

Piyush Bhootwala

After a decade of success in value addition, Piyush Bhootwala, proprietor of Surat based Creative Graphics has now diversified into graphics & industrial screen printing. Few months ago, the company has invested in Grafica CamShell (30” x 40”), a semi automatic screen printing machine for wide format application.

Interview:
Why did you invest in Grafica CamShell (30” x 40”)?
To offer high end graphics and industrial screen printing!

With Camshell, we undertake following screen printing jobs:

  • Stickers for fire extinguishers
  • Industrial stickers (Vinyl) upto 30” x 40”
  • Automobile decals
  • Advertising display boards on rigid substrates such as Sunpack/sunboard
  • Screen Printing on glass, acrylic, MDF, metal boards for indoor/outdoor placements, requiring precision halftone printing.
  • Industrial Signage

We also plan to undertake dome labels, bicycle stickers, stickers for home appliances.

Why are you so loyal to Brand Grafica?
I chose Grafica's Camshell purely on merit of quality of their machine and my past experience with their Cylinder Press. They offer prompt after sales service backed by strong technical support. I received tremendous knowledge from Grafica and DMI when I needed the most, during the crucial take off stage of my business.

What is the secret of your success?
We have 40-45% growth year on year (volume wise) and 30-35%, turnover wise. However, I run after excellence by acquiring knowledge and technology, and not money, as narrated in the movie: '3 Idiots'. And, I firmly believe that to excel in industrial screen printing you require knowledge, not just the high end technology.

Some of the key elements in my success are:

  • My own effort making
  • Customer satisfaction
  • Knowledge from Bhargav Mistry and his team at DMI
  • All round support from Grafica,
  • Visit to all major print expos to see new technology and seek Knowledge/ideas
  • Investment in new technologies.

Since establishment we have been buying print related machinery almost every year. In 2006 I had vacuum screen printing table, thereafter I bought Mini Camshell and Exposing machine. In 2014 Fully Automatic cylinder press with inline UV, Lamination machine, foil stamping machine, UV coater, and in 2016 I bought Grafica Camshell – 30” x 40”. Believe me I have around 200 screen frames worth 10 lakh investment! Today we have capacity to roll out over 40,000 sheets per day with spot UV/special effects.

One Memorable job:
We had executed a large value addition order of McDowell's Whisky packaging (for new product launch) which needed innovative use of glow in dark UV special effect (see photo above). The glow in dark printed by us glows when the packaging is handled/opened inside a dark/low light bar to bring cheers and fun to customers during the New Year 2017 celebrations.

What benefit did you derive from DMI?
I have attended DMI workshops many times. I learnt important lessons that to excel in screen printing we need to have strong knowledge in pre press and screen making. I learnt very minute details about advanced screen printing process from Bhargav Mistry.

Tell us about your interest in teaching:
During the Screen Print India expo in Mumbai, I was introduced to KCES's Spark Institute of Multimedia and Printing Technology, Jalgaon (Maharashtra). Since then, as a guest lecturer I visit the institute thrice a month and conduct 1 ½ hour session. I cover various topics such as offset, screen, digital, textile, flexo, rotogravure, etc. Their final year students also undergo internship in our press. I also facilitate industrial visits to offset printers. I think industry has the duty to extend its support to academics in whatever possible way and I am doing my little contribution after taking inspiration from DMI's Bhargav Mistry who is rendering knowledge out of the way.



Piyush at KCES's Spark Institute, Jalgaon



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