Grafica News - April 2017
Bahri Enterprises watches increased demand for bat stickers as IPL cricket glamour continues
While watching the 10th IPL cricket series, currently underway (Final on 21st May 2017), you will notice stickers on all sides of the bats - front, back, and edges. These stickers are printed by screen printers such as Bahri Enterprises, Jalandhar.
“These days bats are adorned with 6-8 stickers (small and big) from all sides/edges. The stickers on the bats constantly attract our attention when we watch the matches on the television. The purpose of applying stickers is surely for branding. Because, brand gets highlighted every time a batsman carries the bat to the batting crease and stays there as long as he is not out,” says Ashwani Bahri, proprietor of the company.
Set up in 1980 by Ashwani Bahri, the company majorly prints and supplies stickers printed on numerous specialty substrates (other than paper) such as vinyl, metal, foil, PVC, polyester and polycarbonate. “Our major focus is on decals for cricket bats and hockey sticks,” says Bahri. The company also supplies stickers for auto parts and hand tools industry.
According to him there is a growing demand for cricket bats due to the short duration IPL and other T20 matches world over. The popularity of cricket is growing far and wide.
The company had 8-10 manual screen printing tables housed in their 7000+ sq.ft production facility. To keep pace with the changing times, the company has taken the automation path by investing in Grafica Nano-Print plus and also Nano-Screen Maker 5-in-1.
“Now that there is demand for quality sports goods including cricket bats. Quality, designer decals make sports goods attractive. As the demand for quality sports goods is going up, so is the demand for quality stickers. E.g. Costly English Willow bats require high quality polycarbonate stickers where as medium range bats require little less priced stickers. The price and quality of decals also varies to suit the price range of cricket bats,” says Ashwani Bahri.