Grafica News - Mar 2016
Divya Lables, Ahmedabad
Specialist in Touch panels for Weighing scales
Divya Lables is specialized in making stickers and labels for weighing scales. They have recently shifted their unit to a larger unit with modern printing and finishing infrastructure, including Grafica Nano-Print plus.
Their product portfolio include: Polycarbonate Stickers, Weighing Machine Stickers, PC Stickers, Membrane Stickers, Panel Board Stickers, PC Labels, Soft Touch Keyboard and Soft Touch Switch Boards. These are supplied to weighing scales manufacturers in Siliguri, Guwahati, Rajasthan, Mumbai, Rourkela, Mehsana, Ahmedabad, and other cities. They also make IT Box touch panel used inside Way Bridge Booths.
“Although throughout the year we have jobs, as Diwali season approaches we have to work day / night to meet production targets. Usually shops want to replace/change weighing scale every Diwali to mark the New Year. Moreover, there are also a regular replacement / new demand market,” reveals Nirmal who took over the charges from his fathermentor Mahendra Patel, proprietor of Divya Lables.
“These labels / stickers are made up of finest quality polycarbonate sheets with features like resistance against tear and moisture,” says Nirmal, who is just 21. “These stickers come in different sizes (max. 30 cm x 30, min: 12 cm x 12 cm), each machine requiring 1 to 3 or 5 stickers depending on manufacturers' requirement, machine design, etc. It involves printing 9 – 10 colors and choice of color also depends on the color of the machine body.” According to him, value addition has become now a norm even in industrial printing. “Our customers want UV to be printed on window of touch panel for clarity of display as well as they demand silver UV printed stickers,” avers Nirmal.
Impact of automation: “We did not tell customers that we started printing labels on screen printing machine as we used to print it manually. But they felt like receiving gifts when we started delivering superior quality stickers without charging extra, printed on a Grafica machine. Moreover they felt delighted when we started delivering stickers on time as per promise which was not possible when we had manual screen printing. Automation gives customer a guaranteed satisfaction in terms of quality and delivery,” says Nirmal while listing out some of the tangible benefits of automation below:
* 30-35 % growth in business.
* Quality improved.
* Production more than doubled.