Grafica News - June 2014
“Sustained growth in offset printing business is possible only with value addition through screen printing”
Pravin Patel, MD, Shree Printwell Offset, Ahmedabad
Ahmedabad based Shree Printwell Offset Pvt Ltd has recently installed Grafica's CamShell, a heavy duty screen printing machine and screen making kit to offer high end value addition in a big way. With this investment, the company now moves on a growth trajectory.
“We invested in Grafica's 30” x 40” CamShell to make our printing unit self reliant in value addition since customers prefer under one roof printing service,” asserts Pravin Patel, MD, Shree Printwell Offset.
He adds: “Through their inhouse publication, Grafica News India, Grafica is really making great contribution for the development and growth of screen printing in India.”
Sitting l to r - Pravin Patel & Bhavesh Patel Standing l to r - Dwipal Patel, Alpesh Patel & Harshad Patel
From where did you get 'value addition' inspiration?
The thought process to invest in advanced screen printing started after getting inspiration from Grafica during our visit to their stall in one of the exhibitions. We saw some striking value addition samples which demonstrated creative use of various UV special effects over offset printed commercial and packaging jobs. Then and there only we realised the importance of value addition in context of commercial printing. I would say Grafica team injected a new thinking in us about the complementary role of screen printing in offset printing.
It is a well known fact in commercial printing that spot UV (matt and gloss) are very normal and old print finishing technique. Today, 75% of our jobs (commercial and packaging) involve value addition. When we suggest our customers about use of various UV special effects they like and accept the idea, after all they want their jobs to be outstanding. We offer glitter, abrasive, crystal, reflective and other ornamental UV special effects to embellish commercial and packaging jobs.
In what way screen printing benefits offset printers like you?
We consider screen printing both as an asset as well as our USP. We are maintaining a growth of 30-40% per annum in our printing business; we believe that sustained growth is possible only with value addition. In the normal offset printing arena, there are too many players with cut throat competition.
There is a great benefit to us and to our customers, if we have everything inhouse; it gives us total freedom to offer value addition right from design to dispatch. We can now undertake complicated jobs requiring application of various UV special effects over offset printed commercial and packaging jobs.
About Shree Printwell Offset
Shree Printwell Offset Pvt. Ltd was founded by Pravin Patel, founderdirector. Their current 20000 sq.ft print facility in Ahmedabad employs about 160 persons. They offer commercial and packaging printing services to corporate customers in India and abroad. Their customers include: Telecom companies, educational and research organizations, industry bodies, PSUs, corporate houses, MNCs, healthcare, ceramics, pharma, retail chains, cosmetic, food, and pesticides companies.
Shree Printweel has Two 4-colour offset, One 5 colour offset, and high end digital printing press. Apart from a design studio and complete pre-press facilities including colour proofing, they also have post press facilities: 3 Thermal lamination machines, 2 Lamination machines, PUR binding and Folding/cutting machines.