Grafica News - June 2014

“We can save ink consumption to a great extent by investing in automatic DTG screen printing machine”



N P Sivaprasad, MD, DG Garments, Tirupur

As an entrepreneur with experience and expertise in plastisol inks manufacturing, he technically better knows that in manual screen printing the ink consumption is prohibitively high.

Meet N P Sivaprasad, Managing Director of DG Garments, part of a Deivanai Group, Tirupur. Sivaprasad tells that with automation in DTG screen printing, ink can be saved to a great extent. That's exactly why his company has invested in Grafica's nano-prinTex (12 colour/14 pallets), along with two nanoflashTex.

Interview:

Tell us your experience with automation:

The automatic machine enables us to use low elongation and fine mesh, thus ink deposition vis a vis ink consumption is minimised. On the other hand, manual screen printing necessitates use of high elongation mesh/non-fine mesh which leads to excess ink deposition / ink consumption. Also, it is virtually impossible to get the kind of machine quality on manual table as workmen have the limitation with regard to applying equal squeegee stroke/ pressure. Moreover, it is our experience that photorealistic and discharge printing is possible only with automatic machine.

Your views about Grafica:

In our earlier partnership business, we used to produce high quality heat transfers on Grafica's semi automatic screen printing machines. We have had excellent experience with Grafica -- both on quality and service front. And that experience was still afresh in my mind when I saw their nano-prinTex at an international exhibition in Mumbai. nanoprinTex was running noiselessly without a compressor. Moreover, Grafica being an Indian company, we also felt somewhat confident about their service and parts availability.

What's the market trend?

  1. Print preference: Customers now prefer mostly phthalate free, eco friendly inks to be used in printing. About 70% of our jobs involves photorealistic and discharge printing. Consumers' preference has now shifted towards prints that give soft-hand feel effect / fabric like natural feeling. They do not want that rough feeling effect of plastisol inks.
  2. Quality finish: The new generation consumers evaluate a piece of garment / t-shirt based on perfection in finishing, style, design, and creativity. They look at it in detail, touch and feel it, comment, and choose. In future, for sure only a quality garment will sell.
  3. Brand preference: Today, wearing a branded garment has become status symbol. The demand for branded garments is growing. I feel in future only branded garment will rule the market and unbranded garments will lose their share although they will not be wiped out.

So, the onus is on garment manufacturers / DTG printers to design and print impressive and quality products for the ultimate satisfaction of new generation consumers.

About DG Garments:

DG Garment is a part of Deivanai Group, a private family owned enterprise, which exports knitted garments to USA and Europe. They have an office in USA. The Group companies have vertically integrated manufacturing facilities from Ring Spinning - Knitting - Dyeing and Finishing - Printing - Embroidery - Cutting and Sewing. They have three production facilities: Printing unit (9000 sq.ft), Collar knitting unit (2500 sq.ft), and Garmenting unit (15000 sq.ft).

DG Garments' business is divided into garmenting and direct to garment printing. They manufacture men's t-shirts for leading brands such as Arrow, Spykar, among others. About 75% of their DTG screen printing capacity is used for jobwork, and rest is for inhouse requirement.

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