Grafica News - December 2012
Nano-PrinTex is now being "marketed" by our competitors!
Being in the manufacture of flatbed screen printing machines, cylinder press, fully automatic flatbed machines and allied products for more than two decades my company Grafica had never experienced success the way we are experiencing since the day we launched the world’s first all electrical mechanical automatic direct-to-garment screen printing machine “nano-prinTex”. And the credit goes to one of our close competitors who are a distributor of a foreign company selling similar kind of machines, inks and consumables to textile screen printers in India.
I must “sincerely” thank them for their continued negative promotion/marketing which is directly helping us to sell our nanoprinTex easily and effort less, although their motive was otherwise!!
Here is a recent case study of our victory in a trade exhibition: A reputed garment manufacturer who placed an immediate order of nano-PrinTex without much introduction from our sales person happen to mention that when he was at one of our competitors booth he simply requested the owner of the company to clarify the technical difference between their product with Grafica’s nanoprinTex.
“But instead of explaining me the technical differences he kept on speaking only bad about your company and your products.
Surprisingly what I noticed that he forgot my question and during the discussion I could clearly sense the kind of fear they have from Grafica. Their fear revealed the strength of your product as a result of which I made my decision clearly to buy Grafica’s nanoprinTex.”
These kind of cases are rare but from the day we have started manufacturing carousel screen printing machines for t-shirts printing, this competitor of ours has gone absolutely mad and crazy. In fact what I can see in them is fear, fear of losing the monopoly in the textile industry. In fact it is merely because of their monopoly, customer had to buy their machines as there was no qualitative alternative!
So I would like to thank my competitors and their team for talking negative about us, sabotaging our image and making false stories about our products. By their constant and rigorous efforts in spreading negative news about Grafica’s nano-PrinTex we are gaining huge success in the textile industry. Also due to their wrong publicity our customers are gaining more confidence in our product and our company.
In fact our competitors are forgetting that Grafica is a manufacturer having a strong engineering team and prompt service backup. Today we have more than 2500+ customers with a solid network of dealers and distributors all over the world. Apart from prompt after sales and service support we also run a highly professional in-house training institute “DMI”. So far this institute has offered FREE training in screen printing to more than 1200+ students and printing professionals.
I think our competitor has wrong belief that customers are fools. But I strongly believe customers are smart, intelligent and clever.
For the success of Grafica’s nano- PrinTex, I wish their childish approach, unprofessional and unethical behaviour should continue forever because we are gaining more popularity.