Grafica News - april 2012

Creative Edge, Jalandhar, fields Two-Post Pillar to produce decals for sports goods



With excellent technology from Grafica, Creative Edge, Jalandhar has now established an edge over others in terms of producing high quality decals for sports goods industry at competitive price.

Though experts in producing decals for sports goods, Creative Edge first fielded Grafica's Nano-Print and a Nano-Sharpener, to make a strategic entry into automation. Following tremendous success in terms of productivity and quality improvement, the company recently procured Grafica's Two-Post Pillar, a heavy duty semi automatic screen printing machine. Earlier the company had a manual screen printing set up comprising ten vacuum/manual screen printing tables.

“We have doubled our production besides bringing exceptional change in the quality of our decals,” asserts Pankaj Sharma, one of the partners of Creative Edge.

This is yet another case of customer's confidence in brand Grafica. “Their constant support in the form of technical guidance enabled us to make optimal utilisation of their both the machines for increasing productivity and quality thereby maximising the return on investment,” says Pankaj.

Creative Edge was established by Pankaj and his younger brother Pradip with the guidance from their father, Suraj Sharma, a veteran screen printer with expertise in sports goods decals.

Suraj Sharma and his elder brother started a screen printing unit 35 years' ago to produce decals for sports goods and stickers for foot wears; at peak time they had 12 tables employing over 40 persons. He claims that he was one of the pioneers in printing 'black and white' football when he had his unit in New Delhi. He says that slowly screen printing's application spread across many other segment of the sports goods industry. “Today, one single bat requires 4-5 stickers as one would see during IPL match,” says Suraj Sharma.

Besides supplying decals majorly to sports goods industry in Jalandhar and Meerut, including some of leading sports brands, Creative Edge also manufactures stickers, polycarbonate labels, transfer labels for footwears, home appliances, electrical goods, tyres, etc.

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