Grafica News - December 2009
A leading 60 year old UP Ceramics installs another 30”x40” Cam Shell of Grafica
What does it take for a 60-year-old ceramic company to stay at the top? A daily dose of dedication, a committed workforce and the latest in technology, of course. UP Ceramics & Potteries has manufactured the finest bone china ceramic tableware for some of the most prolific buyers in the market for over half a century.
They have their own in-house screen printing set up to manufacture decal transfers for its tableware using ceramic colours. And they trust none other than Grafica to provide them with the printing technology to get the best finishes.
They have recently installed a 30" by 40" camshell, a semiautomatic printing machine from Grafica to augment their already advanced printing setup. "We are printing huge quantities of gold and platinum transfer decals", says Mr. Akshay Arya, Director of the company. They have been loyal patrons of Grafica for the last 5 years.
U.P. Ceramics & Potteries, has its state-of-the-art manufacturing plant, spread over an area of 50,000 sq yards, at Ghaziabad, 20 km from Delhi and they have over 650 people in their employment. "We have been able to achieve high standards of fine bone china ceramics by fusing traditional methods with highly innovative technology," says Mr. Arya.
He adds further: "We have been able to achieve this status through creative designs that closely follow changing trends, in combination with successful R&D efforts and sound marketing strategies. Our top priority is to manufacture products of impeccable standards at competitive costs as we recognize the need to meet our customer's expectations."
It has an all India distribution network to cater to the needs of five star hotels, corporate houses and institutions, and retail chains. Besides it has a presence in the exports market as well.
The company manufacture a large range of fine bone china ceramic tableware products that includes Coffee Sets, Cup & Saucer set, Tea Sets, Dinner Sets, Soup Sets, Bud vases, fruit bowls, Dry fruit plates, Tumblers, Plates in different sizes from 7 to 12", Casseroles, Milk mugs, Beer mugs, Medium and large platters, bowls of different sizes, Ash trays, among many other items. "With a team of efficient designing experts, we are continuously bringing new shapes and designs to suit different moods and varied needs of the customers" concludes Akshay Arya.